Sampling Tour Highlights Marley Coffees Recyclable EcoCap Capsules

DENVER -- Marley Coffee reports that it is readying its first mobile coffee sampling tour, a grassroots campaign to showcase its coffee product in key markets across the U.S. The company's branded transit van will preview the new Marley Coffee EcoCup, an easy-to-recycle sustainable single-serve capsule slated to debut in August.

The sampling tour will focus on regions where the company has substantial sales and distribution, to win consumers through taste and so drive sales with key retailer partners. The West Coast leg of the tour kicks off on July 17, to cover northern and southern California, and the Pacific Northwest for a minimum of six weeks.

The Marley Coffee van will be equipped to serve a large volume of drip-brewed coffee to larger crowds, and also to spotlight the company's RealCup single-serve capsules, prepared in the iCoffee brewer from Remington Designs, llc (Valencia, CA), which incorporates new SpinBrew technology, said to produce a smoother, richer coffee taste. Brand ambassadors will support retail efforts at grocery stores, execute select in-store demos and educate consumers on Marley's philanthropic efforts, sustainability initiatives and high-quality, ethically farmed coffee.

Front & Center Marketing (Boulder, CO) is managing the tour for Marley.