
March 12, 2020
Ronnoco Beverage Solutions announced the launch of Concentric Coffee, a sustainable "third wave" brand, according to a press release. Concentric Coffee will support education, clean water and agronomy initiatives in origin countries through Mercon Coffee Group's LIFT program, while contributing locally through Mission: St. Louis.
Third wave coffee stemmed from consumers becoming more interested in the character of the coffee itself and focuses on high quality beans, according to the press release. Concentric Coffee will be available through Ronnoco's foodservice channels.
"Ronnoco strives to support those who sustain it in surrounding communities at a local and global scale," Chuck Sarosi, executive vice president of business development, Ronnoco Beverage Solutions, said in the release. "Concentric Coffee draws on the rich heritage of Ronnoco's St. Louis roots. This third wave-inspired brand supports our company's values by assisting farmers in origin countries and our local communities."
The brand supports Ronnoco's local partnership with Mission: St. Louis, a nonprofit organization with a goal of combating poverty in St. Louis, improving families' surroundings and focusing on long-term employment. A portion of the proceeds will go toward supporting its operations.
Concentric Coffee's product lineup includes: