Vending

Refresco acquires VBC Bottling Co.

April 3, 2024

Global independent beverage brand Refresco has acquired VBC Bottling Co., according to a press release.

VBC, a family-owned contract manufacturer of premium beverages, is located in Modesto, California. The acquisition of VBC Bottling Company complements Refresco's footprint and capabilities in North America and further strengthens its ability to provide beverage solutions to customers.

"Acquiring VBC is another step in executing our proven 'Buy & Build' strategy," Hans Roelofs, CEO of Refresco, said in the release. "The company's strong customer base, strategically located facility, and warehousing capacity further strengthens our footprint in North America. Additional canning capacity along the West Coast improves our ability to service all our contract manufacturing customers."

"This acquisition is a step forward toward Refresco's vision of 'our drinks on every table,'" Brad Goist, COO at Refresco North America, said in the release. "We will integrate VBC Bottling Company into our operations to better serve our customers and support their growth goals in the various categories where capacity is needed. I look forward to welcoming the more than 180 employees to the Refresco team and seeing what successes we accomplish together as a team and in the years to come."