Redemption Expert Keitha McBride Joins BMI Merchandise

Keitha McBride

McBride comes to BMI from Redemption Plus, where she was an account executive. She was also a merchandise buyer for Dave & Buster's Inc., which operates about 75 big-box entertainment and restaurant stores nationwide. Between Redemption Plus and Dave & Buster's, McBride ran her own company, Starlight Consulting, which advised family entertainment center owners and startups on merchandising and buying best practices.

McBride resides in Lantana, TX, near her hometown of Denton.

"Keitha is forever grateful for the opportunity to have worked with some of the best mentors in the family entertainment industry," said BMI vice-president of sales and marketing Dave Schwartz. "She is extremely passionate about this industry."