Foodservice

Red Bull intros two flavors to US customers

Photo: Red Bull

January 24, 2025

Energy drink giant Red Bull has launched two flavors in the United States. Joining its existing lineup are Red Bull Pink Edition: Wild Berries and Red Bull Zero, according to a press release. The Pink Edition, previously popular in international markets, introduces a fruity berry flavor to the US market. Red Bull Zero caters to consumers seeking a sugar-free option, utilizing monk fruit extract and other sweeteners.

The introduction of these new flavors signals Red Bull's continued efforts to diversify its product offerings and cater to evolving consumer preferences. The company has seen significant growth in the energy drink market and aims to maintain its market dominance with innovative new flavors and options.

Both Red Bull Pink Edition: Wild Berries and Red Bull Zero are now available for purchase at retailers across the United States.