Vending

Promotion In Motion rebrands, gets new headquarters

PIM Brands staff break the ribbon for the new company headquarters. Photo courtesy of PIM Brands.

June 22, 2021

Promotion In Motion Inc., maker of Welch's Fruit Snacks, Original Gummi FunMix, Sour Jacks, Sun-Maid Chocolate Raisins and more, has announced a rebranding as PIM Brands Inc. It also moved its global headquarters from Allendale, New Jersey to Park Ridge, New Jersey, according to a press release.

PIM Brands Inc. will remain part of The Promotion In Motion Family of Companies, which also includes PIM Brands LLC, its manufacturing arm, as well as Pharma In Motion and the newly created PIM Consumer Health, focusing on VMS nutraceuticals and OTC pharma products, as well as PIM Brands Canada, PIM Brands Global, PIM Brands Hindustani, PIM Brands Iberica, PIM Brands Mexico, PIM Brands U.K. and more.

PIM Brands' new global headquarters, the former home of the Hertz Corporation, underwent a nearly $25 million renovation and expansion this past year. The complex includes R&D, tasting and sensory labs, a pilot manufacturing lab, graphics studios, retail plan-o-gram layout rooms, work areas for remote-based associates when visiting, along with office and conferencing spaces.