PepsiCos Photobooth And Vending Experience Play Up Super Bowl Hype

PHOENIX -- PepsiCo is getting consumers hyped for the most-watched event of the year by hosting a four-day celebration in downtown Phoenix, where vending and photobooth technology are helping build excitement.

Musical performances are taking place Jan. 28 through Jan. 31 on Pepsi's "Hyped for Halftime" stage.

Consumers are also invited into the Pepsi Hype Zone, a two-level fan experience featuring an immersive Hype Chamber photobooth and LED content activation.

Upon entering the zone, fans are directed to step into the Hype Chamber in which they have the option to choose props and capture photos for printing and sharing on Instagram to receive an instant prize from Pepsi's social vending machine and the chance to be featured on the big screen.

On the second level, fans can play interactive Kick the Hype mobile games that enable them to connect with the main screen and use their mobile phones as game controllers.

PepsiCo is returning for the 13th consecutive year as the official soft drink partner of the NFL. It's the official sponsor of the Super Bowl XLIX Halftime Show featuring global superstar Katy Perry and Grammy award-winning artist Lenny Kravitz.

Click here to see full PepsiCo press release.