Foodservice

PepsiCo launches ghost kitchen platform for restaurant brands

Image provided by PepsiCo Foodservice.

November 16, 2022

Understanding that the ghost kitchen market is forecasted to reach $71.4 billion by 2027, PepsiCo Foodservice has created a ghost kitchen offering through its Digital Lab service, which melds digital and technology partners with proprietary in-house resources.

"Ghost kitchens offer foodservice operators an efficient, proven, and cost-effective way to improve kitchen profitability and overall supply-chain utilization without the burden of additional overhead and front-of-house operations typically associated with launching a new restaurant," André Moraes, senior director of marketing at PepsiCo Foodservice, said in a company press release. "PepsiCo Foodservice leads with innovation; we are constantly seeking new opportunities to learn and modernize to bring our customers cutting-edge capabilities to fuel their growth and drive success. Digital Lab provides new and existing partners with a one-stop-shop to enter the space so they can focus on what they do best: creating delicious meals that delight consumers."

The PepsiCo Foodservice Digital Lab's ghost kitchen offering creates a turnkey, scalable solution for customers looking to bring their flavors to new or existing markets and grow their off-premises footprint.

PepsiCo makes the process seamless for customers by packaging up best-in-class digital marketing concepts, while also providing expertise on culinary creations, menu optimization, media, launch strategies and more.

Digital Lab service launched its first virtual brand experience, Pep's Place — under the "Better with Pepsi" campaign — which paired Pepsi varieties with a menu of burgers, buffalo wings, sandwiches, salads and more. The virtual brand came to life in partnership with Famous Dave's and, in just one month of operations, welcomed over 3 million guests through its virtual doors, according to the release.