Vending

Pepsico introduces Lifewtr Immune Support water beverage

Image courtesy of PepsiCo Inc.

March 25, 2021

Pepsico Beverages North America recently introduced Lifewtr, Immune Support, a water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function, according to a press release. The product will be available to vending operators through wholesale foodservice distributors in addition to retailers, a company spokesperson told Vending Times.

The launch marks the first product extension for the bottled water brand since its inception in 2017.

Since the brand's debut, Lifewtr bottles have served as a canvas for emerging artists to showcase their creative expressions, and in turn, inspire future generations of creators.

The Lifewtr Immune Support bottle will feature a blue cap, a key differentiator from the original Lifewtr, as well as a code-based design from Zach Lieberman, an artist and educator at the forefront of computer graphics and human-computer innovation. The design was first introduced on the premium bottled water brand's seventh design series, Art Through Technology, in 2019.