January 18, 2021
PepsiCo Inc. has introduced its flavored sparking water, bubly drops, for SodaStream machines, according to a press release.
The collaboration aligns the ongoing commitments of the two brands to sustainability and single-use plastic reduction. In 2019, bubly announced it would no longer be available in plastic packaging. And now, bubly drops for SodaStream offers consumers another sustainable option with the ability to create their favorite bubly sparkling water.
The collection is comprised of six bubly flavors including: grapefruitbubly, blackberrybubly, limebubly, strawberrybubly, mangobubly and cherrybubly, all of which contain no calories, no sweeteners and no artificial flavors.
The bubly drops glass bottle makes up to 12 liters of flavored sparkling water when made according to instructions.
Bubly drops for SodaStream are now available at Target in-store and online, as well as at SodaStream.com, Amazon, Walmart.com, BedBathAndBeyond.com and other e-commerce retailers. The product will continue to roll out to additional brick-and-mortar retailers in the coming months, at a suggested retail price of $5.99 per bottle.
PepsiCo Inc. expanded the SodaStream brand into away-from-home channels with the introduction of SodaStream Professional in June of 2020.