Vending

PepsiCo, Bally’s sign exclusive partnership

Image courtesy of Bally's Corp.

October 19, 2021

PepsiCo Inc. and Bally's Corp. announced an exclusive partnership, naming PepsiCo the official beverage provider at Bally's casinos and resorts nationwide, according to a press release. The partnership expands PepsiCo's entertainment and hospitality portfolio with a presence in marquee properties in tourist destinations in the U.S., bringing the PepsiCo beverages portfolio — including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters and coffee-based beverages — to more than 14 Bally's properties across 10 states.

PepsiCo now has the exclusive pouring rights in Bally's restaurants, food courts, gift shops, convenience stores and vending machines across the company's properties, including Bally's Atlantic City Hotel and Casino and Twin River Casino Hotel. As such, a variety of beverages, including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy and bubly sparkling water, will be available to Bally's guests in both fountain and packaged forms.