Vending

Pepsi partners with Chlöe Bailey to reimagine ‘Footloose,’ celebrates return of Soda Shop

Image provided by PepsiCo Inc.

October 4, 2022

PepsiCo Inc. has announced the return of Pepsi-Cola Soda Shop, a modern take on classic soda shop flavors, with a new limited-edition flavor – Zero Sugar Cream Soda Cola – joining the Cream Soda and Black Cherry flavors, which are also returning for a limited time, according to a news release.

To celebrate, Pepsi teamed with Chlöe Bailey to remake and reimagine "Footloose," the title track to the 1984 Paramount Pictures film.

Pepsi & Chlöe's re-imagination of "Footloose" is grounded in the original track but features new instrumental and vocal twists unique to Chlöe's R&B/pop style. The story behind the track is also brought to life in the music video-style spot.

Pepsi is inviting customers to celebrate with their own take on the song via a TikTok dance challenge, inspired by summer 2022's viral "Footloose" TikTok trend.

From Oct. 7 through Oct. 16, consumers can follow @Pepsi on TikTok and Instagram and share their dance moves using Chlöe's reimagined "Footloose" track along with hashtags #PepsiSodaShop and #PepsiSweepstakes.

Participants will have a chance to win autographed items from Chlöe, including signed posters and signed dancing shoes, along with other prizes.

Beginning today, Pepsi & Chlöe's "Footloose" video will be available for viewing on the Pepsi brand's YouTube and social channels and will later air during the new season of Saturday Night Live, as well as in connection with the broadcast of the iHeartRadio Festival in Las Vegas, where Chlöe is also slated to perform.

The limited-edition Pepsi-Cola Soda Shop in Cream Soda, Black Cherry and Zero Sugar Cream Soda Cola flavors is available at retailers nationwide in 20-ounce bottles and 12-ounce cans.