Vending

Pandemic brings back milk consumption, ‘Got Milk’ campaign returns

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August 5, 2020

The milk industry's "Got Milk?" campaign that featured celebrities with milk mustaches from 1993 to 2014 has returned, driven by rising milk consumption amid the coronavirus, according to a Foxcarolina.com report.

Milk remains a staple in 94% of American households, according to MilkPEP, the industry organization behind the campaign, although consumption declined in recent years.

The pandemic has revived milk sales, the report said. For the 20-week period ending July 18, cows' milk sales totaled $4.5 billion, a 11.7% gain over the comparable period last year, according to Nielsen.