OTIs NFC Readers Support Android Pay

ROSH PINA, Israel -- On Track Innovations Ltd., a provider of near-field communication and cashless payment solutions, has integrated its NFC technology with Android Pay to support retail mobile payment and customer loyalty programs.

The Android Pay leverages the NFC functionality already available on most phones powered by Google's mobile operating system. When supported in an NFC reader or payment terminal like OTI's line of Saturn readers, this integration enables Android users to make payments and redeem loyalty cards or offers in a single seamless and secure transaction. OTI said more than 300,000 of its existing NFC readers in North America now support Android Pay, including vending machines.

OTI's Android Pay service makes use of reader will automatically recognize and apply loyalty cards loaded in Android Pay. Similarly, Android Pay users will be able to receive, store and redeem offers with enabled merchants.

According to research firm Berg Insight, there will be globally by 2019 more than 75 million unattended, self-serve and attended POS locations equipped with NFC readers. Berg estimates there are 560,000 connected vending machines operating in North America. OTI reports that its readers account for about 50% of the readers installed on these unattended machines.

"While we have a strong presence across these connected machines, there remain more than five million vending machines in the U.S. market alone that are not yet enabled with NFC," said OTI chief executive Ofer Tziperman. "This presents a tremendous growth opportunity for OTI, even before we add the big number of self-serve kiosks, ATM and gaming machines that are already looking for a suitable retrofit NFC readers."