June 2, 2025
O's Bubble, under Orbitel International Group, has launched O's Bubble Mochi Boba (Boba 3.0), which it claims is the industry's first ready-to-eat, non-microwave boba product.
The offering requires no heating or preparation, according to a press release.
The innovation allows consumers to experience chewy boba anywhere with a shelf-stable product lasting over a year. O's Bubble Mochi Boba is designed to maintain an authentic texture and uses premium ingredients.
"With O's Bubble Mochi Boba (Boba 3.0), we've achieved a breakthrough in convenience and accessibility," Fanny Chen, CEO of Orbitel International Group, said in the release. "This new format isn't just a milestone for us — it's a leap forward for the boba category as a whole."
The product will be previewed at the BBC Good Food Show in the U.K. from June 12-15 and will officially launch on Amazon US and major food service channels starting this July. It will be available in various customizable formats, including single-serve cups and bulk packs for retail and foodservice partners.