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Omni Arena Hownd Plan VR Traffic-Builder Rollout At IAAPA Expo

AUSTIN, TX -- Virtuix , developer of the "Omni Arena" virtual reality eSports attraction, and Hownd (Tempe, AZ), a foot traffic generation platform that helps local businesses attract new and returning customers, have announced a partnership to drive incremental player traffic to Omni Arena operators. Under this program, Hownd will integrate with Omni Arena's player database and use the player profiles that Omni Arena generates to promote repeat visits to the operator's venue. "Seventy percent of Omni A...

November 10, 2019

AUSTIN, TX -- Virtuix, developer of the "Omni Arena" virtual reality eSports attraction, and Hownd (Tempe, AZ), a foot traffic generation platform that helps local businesses attract new and returning customers, have announced a partnership to drive incremental player traffic to Omni Arena operators.

Under this program, Hownd will integrate with Omni Arena's player database and use the player profiles that Omni Arena generates to promote repeat visits to the operator's venue.

"Seventy percent of Omni Arena players create a player profile, yielding the operator 1,000 to 1,500 email addresses and dates of birth each month," said Jan Goetgeluk, founder and chief executive of Virtuix. "Such incredible user data is only valuable when used for direct marketing that drives players back to the venue. Hownd is an expert at using player profiles for this purpose, and we expect that Omni Arena's integration with the Hownd platform will increase repeat play even more."

Goetgeluk reported that Omni Arena currently achieves a 30% repeat play rate, among the highest in the industry. Omni Arena players who create profiles will be linked to the Hownd platform and receive curated promotions to bring them back to the venue. Operators will receive a free three-month trial of the Hownd Plus Plan, which includes marketing and promotions based on the players' date of birth.

"We've been using Hownd for over a year now," said Alpa Panchal, owner of Sky Zone McDonough (GA), an Omni Arena operator and Hownd customer. "We are thrilled that Hownd will integrate with Omni Arena and use our guests' Omni Arena profiles for promotions and birthday marketing. The high rate of repeat visits by our Omni Arena players is one of our main defenses against new competitors in our area."

"We identified Omni Arena as a premiere virtual reality attraction when it comes to capturing player data and delivering an excellent gaming experience," said Brandon Willey, founder and chief executive of Hownd. "No other VR attraction generates player data and profiles like Omni Arena does. Integrating Hownd with Omni Arena creates a powerful combination that will stimulate players even more to come play again and again."

Virtuix and Hownd will launch their partnership promotion at the International Association of Amusement Parks & Attractions Expo, taking place Nov. 19 through 22 at the Orange County Convention Center in Orlando, FL. Virtuix, a Platinum IAAPA sponsor, will exhibit its Omni Arena VR attraction at booth #2686. Click here to sign up for a demo of Omni Arena at IAAPA 2019.

Virtuix Inc. is the developer of Omni, a first-of-its-kind motion platform that enables 360° movement in virtual environments. Virtuix has shipped more than 3,000 Omni systems to more than 500 commercial entertainment venues around the world. Omni Arena bundles four Omni systems into an FEC attraction, whose control system supports high throughput and efficient operation by a single attendant.

Hownd (formerly FetchRev) is a Gold IAAPA sponsor and is exhibiting in booth #1073 at the 2019 Expo. Hownd is a fully automated, effortless foot-traffic platform that generates profitable guest visits for local businesses by delivering targeted promotions to existing and new nearby consumers. Focused on the success of local business owners, the company has served thousands of local merchants and more than 40 million consumers throughout North America and beyond.

Those wishing to make use of it can get started in five minutes at https://hownd.app/sign-up/. Information may be requested by calling (877) 394-2410.

VIRTUIX OMNI ARENA