Vending

Old Trapper debuts larger size beef snacks

Image provided by Old Trapper.

September 19, 2022

Old Trapper, a manufacturer of smoked snacks, has introduced smoked beef snacks with larger format packaging, according to a press release.

Old Trapper's internal research showed that the 10-ounce bag of jerky was most commonly purchased as a single-serve item, which appears to reflect the trend of consumers opting for beef jerky as a meal replacement while on the go.

Other recent larger format product introductions from Old Trapper include a family size 18-ounce bag of beef jerky and a 15-ounce bag of smoked beef sticks.

"Our commitment to providing customers with larger format packaging bucks the trend that we see today of brands downsizing packaging and quantity to mitigate higher material costs and inflation," Robert Leary, chief marketing officer of Old Trapper, said in the press release. "Our signature clear packaging lets customers see exactly what they are getting in terms of quantity and quality, and we also appreciate that our larger packages create less waste than multiple smaller packages to promote sustainability."