Music & Games
New Jersey arcades lift sales going cashless with card based technology
October 25, 2022
Boardwalk Casino and Island Breeze Casino arcades on the Sea Isle boardwalk in New Jersey recently improved sales by adding a card-based offering to customers, according to a press release.
The Kiska family, which owns and operates the arcades, wanted to maintain a traditional atmosphere with a token-based revenue system, but they realized cards provide an important option.
"We didn't realize how many sales we were missing because we were a cash-only facility," Ryan Kiska, owner of Boardwalk Casino, said in the press release.
The Parafait system from Semnox Solutions includes RFID-based debit card systems, the LuminOS reader for "tap-to-play" functionality, POS and redemption systems and on-demand roaming between the Boardwalk Casino location and Island Breeze Casino location for cross-venue play and upsell options.
With most of their indoor arcade currently on card readers, the arcades increased their gross sales and have noticed a shift in consumer behavior.
The Parafait system tracks game usage and can alert staff when a game needs maintenance.
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