Micro Markets

Nerd Focus partners with Bill’s Distribution to serve Wisconsin market

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March 4, 2021

Nerd Focus, a functional beverage recently acquired by BevUSA, has expanded into Wisconsin, adding to its availability in addition to Texas, New Jersey, Las Vegas and Nashville, according to a press release. As part of the rollout, Nerd has partnered with Bill's Distributing, a Wisconsin beverage distributor.

Bill's Distributing will be bringing Nerd Focus to smaller retailers and convenience stores across Wisconsin. The vitamin-based focus drink is available in Green Original and Blue Zero Calorie, offering consumers a smarter and safer alternative to energy drinks with natural ingredients. The drinks contain both nootropics and adaptogens, creating a proprietary formula healthier than traditional highly-caffeinated and sugary energy drinks, according to the press release.