NAMA Urges Vending Operators To Leverage Fit Pick During American Heart Month

CHICAGO -- February is American Heart Month and the National Automatic Merchandising Association is encouraging vending operators to support the cause through its Fit Pick program.

"At schools and workplaces throughout the country, using Fit Pick and other aligned programs, our members help communicate important nutrition information directly to millions of consumers," said NAMA vice-president of marketing and communications Roni Moore. "American Heart Month is a good opportunity to extend the reach of these efforts by reminding consumers of the important ways they can make healthy changes, including making informed snack and beverage choices."

Heart disease is the leading cause of death for both men and women in the U.S. According to the American Heart Association, consumers can make healthy changes to lower their risk of developing heart disease, including watching their weight, getting active, quitting smoking and controlling cholesterol levels and blood pressure.

Fit Pick, the vending industry's signature nutrition outreach initiative, launched in 2005 and is available to millions of consumers who use vending machines placed in locations belonging to 15,000 American organizations. Fit Pick was revamped a year ago. | SEE STORY