Vending

Monster enters sports drink business with Superfuel

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October 29, 2020

Monster is moving into the sports drink arena with its Superfuel line, featuring four flavors: Zero Sugar Fantasy Fruit, Tropical Thunder, Blue Ice and Purple Passion, according to a Inside FMCG report , an Australia news source for grocery, convenience, pharmacy and impulse shopping.

The Superfuel brand is a lightly sweetened, non-carbonated beverage with electrolytes and B3 and B6 vitamins.