Vending

Mondelez to sell gum brands to Perfetti Van Melle for $1.35B

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December 19, 2022

Mondelēz International Inc. has agreed to sell its developed-market gum business in the U.S., Canada and Europe to Perfetti Van Melle Group, a European gum and confectionery maker, for $1.35 billion or 15 times equivalent to estimated current year EBITDA, according to a press release.

The divestiture advances the company's portfolio reshaping strategy, as outlined in May, enabling greater focus on growth and reinvestment in its core chocolate, biscuit and baked snacks categories.

The sale includes manufacturing facilities in Rockford, Illinois and Skarbimierz, Poland and the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and Bubblicious in the U.S., Canada and Europe, as well as the European candy brands Cachou Lajaunie, Negro and La Vosgienne.

Mondelēz International will continue to operate its gum business outside the U.S., Canada and Europe, led by Stride in China, as well as all of its other candy brands and products.