Vending

Mondelez to acquire nutrition bar leader Grenade

Image courtesy of Mondelez International.

March 22, 2021

Mondelēz International has agreed to acquire a majority interest in Grenade, a U.K. performance nutrition pioneer in the protein bar segment, according to a press release. Terms of the transaction were not disclosed.

Grenade's Carb Killa has been the best-selling product in the segment since 2016 with a growing presence in the U.K. and availability across other regions including North America and Asia Pacific, according to the press release.

Grenade was founded by Alan and Juliet Barratt in 2010, and its mission to become the number one brand in sports nutrition products.

Grenade has a strong e-commerce presence with approximately 25% of its sales from online channels.