Vending

Mondelez to acquire baked snack maker Chipita

Image courtesy of Mondelez International.

May 26, 2021

Mondelēz International Inc. has agreed to acquire Chipita S.A., a player in the Central and Eastern European croissants and baked snacks category, for an undisclosed sum, according to a press release.

Established in Greece over 40 years ago, Chipita S.A. generated approximately $580 million of revenue in 2020 and has a portfolio of croissant and baked snack brands, including 7Days, Chipicao and Fineti.

Chipita S.A.'s products, produced in 13 manufacturing plants and delivered in more than 50 countries, reach 2 billion consumers. The acquisition will enable the Mondelēz International business to offer a bakery portfolio of biscuits, cake and pastry.

In addition to bringing a new category to Mondelēz International, the acquisition will also offer increased presence in the fast-growing Central and Eastern European markets.

Mondelēz International will utilize Chipita S.A.'s Central and Eastern European distribution network capabilities to enhance its own distribution in the region and continue to bring the brands to new countries in the region and beyond. The deal will also offer innovation and co-branding opportunities.