Vending

Mondelēz releases State of Snacking report

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January 19, 2022

Mondelēz International released its third annual State of Snacking report, a global consumer trends study examining year-over-year insights on how consumers make snacking decisions.

This year's report revealed that mindfulness and well-being were increasingly important in snacking, according to a press release on the study.

The report also confirmed that consumers preferred snacking as a regular eating behavior over traditional meal time for the third consecutive year (64% today, up 5% since inaugural findings reported in 2019). This trending preference for snacking spikes among younger generations, with 75% of Gen Z replacing at least one meal each day with a snack.

Key findings include:

• Expanded snacking definition. Nearly 80% of consumers globally say their definition of a snack has evolved over the last three years to include more or different types of foods, occasions for eating, or other elements.
• Snacking beyond nutrition. Eighty-five percent of consumers eat at least one snack per day for indulgence, 88% say a balanced diet can include a little indulgence and 74% say they can't imagine a world without chocolate.
• Integrating purchasing decisions with values. Eighty-five percent of consumers worldwide want to buy snacks from companies offsetting their environmental footprint.
• Expanding snacking experiences through social connectivity. More than half of people globally say social media has inspired them to try a new snack over the past year.