STRATEGIC PARTNERS
February 26, 2020
Mondelēz International has agreed to acquire a majority interest in Give & Go, a North American provider of fully finished sweet baked goods and owners of the "two-bite" and the "Create-A-Treat" brands.
The acquisition expands Mondelēz International's presence in broader snacking, according to a press release. Founded in 1989, the release said that Give & Go's products complement Mondelēz International's portfolio of global and local brands such as Oreo, Cadbury, Milka and belVita, as well as Tate's Bake Shop and Perfect Snacks. The company said it has delivered attractive growth over the past several years with net revenues of approximately $500 million in 2019.
As with other recent acquisitions, such as Perfect Snacks, Mondelēz International will operate Give & Go separately in order to nurture its innovative and entrepreneurial spirit, while providing access to consumer and channel insights, procurement and marketing resources to accelerate growth.
Give & Go's senior leadership team will retain a minority interest in the company and continue to run the business from its existing headquarters. All Give & Go products will continue to be made at current manufacturing locations.
