Mondelez International Acquires Enjoy Life Foods

DEERFIELD, IL -- Mondelez International said it has acquired Enjoy Life Foods, a private U.S. maker of allergy-free snacks. Terms were not disclosed.

Enjoy Life chief executive and founder Scott Mandell will continue to lead the company. Mondelez will operate it as a separate and wholly owned subsidiary.

Enjoy Life produces more than 40 types of cookies, chocolate, snack bars and savory snacks that are allergy-friendly and gluten-free. Its products are free from the eight most common allergens -- wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish -- which together reportedly account for about 90% of all food allergies.

Mondelez said the "free-from" market in the United States is growing at double-digit rates. It's now estimated to valued at $12 billion.