April 2, 2020
Mondelēz International Inc. has completed its previously announced agreement to acquire a majority interest in Give & Go, a North American provider of fully-finished sweet baked goods and owners of the "two-bite" brand of brownies and the Create-A-Treat brand, known for cookie and gingerbread house decorating kits, according to a press release.
As with other recent acquisitions including Perfect Snacks and Tate's Bake Shop, Mondelēz International will operate Give & Go separately. Give & Go will benefit from access to Mondelēz International's consumer and channel insights, procurement, marketing and sales resources to expand the reach of its brands to more consumers. Give & Go's senior leadership team will retain a minority interest in the company and continue to run the business from their existing headquarters.