Coffee Service

Molson Coors Beverage to distribute La Colombe Coffee Roasters RTD beverages

Logo courtesy of La Colombe Coffee Roasters.

October 2, 2020

La Colombe Coffee Roasters, an established product supplier to the convenience services industry, has signed a distribution arrangement with Molson Coors Beverage Co. to distribute its RTD coffee products, according to a press release.

Molson Coors Beverage Co. will begin distributing La Colombe Coffee Roasters' RTD coffee products in the convenience and drug store channels via its vast distribution network in 2021. La Colombe and Molson Coors plan to fully transition distribution for all channels to the Molson Coors network over time.

The deal is the latest in a string of moves Molson Coors has made to expand its business beyond the beer aisle since redefining itself as Molson Coors Beverage Co. in late 2019.

"This is one more way we're innovating beyond our traditional product lines to deliver what consumers want," Pete Marino, president of emerging growth at Molson Coors, said in the press release. "It's a mutually beneficial partnership for all; La Colombe will enhance its reach through our established distribution network, our distributors will benefit from access to another fast-growing, high-demand product they can offer their retailer customers, and Molson Coors adds an above-premium offering to the top of our non-alcohol roster of brands."