Micro Markets

MetroClick/faytech launches interactive smart cooler with digital media

Image courtesy of MetroClick/faytech.

February 4, 2021

MetroClick/faytech has introduced interactive smart coolers featuring a standard refrigerated case with a transparent LCD on the door that is attached to a commercial grade network media player and external speakers, according to a press release.

The door display screen is being trialed at a top five retailer by a beverage marketer, which is looping calls to action for the brand's products and apps. The content can be customized for each location depending on product assortment and co-branding.

"By using the latest touchscreen technology and ultimately enabling customized messaging based on smartphone opt-in campaigns, we expect the companies will see a quick ROI on each installed unit," Taylor Miller, partner and COO at MetroClick/faytech NA, said in the release.

The coolers in test markets replace non-digital units and are already increasing sales and shopper engagement at retail locations in Los Angeles, Atlanta, Nashville, Tallahassee and Normal, Illinois. Additional locations for the cases will be announced shortly.

"The vertical canvas is perfect to adapt social media content, not to mention zero waste comparing digital content with traditional printed advertising," said Jesse Cooper, partner and CEO at MetroClick/faytech NA.

The user interface collects data on each interaction and helps the brands and the retailers optimize the way each case is stocked with product and used as a messaging platform. Communications capabilities range from straightforward advertising and product promotion to customizable offerings transferred to a mobile device.