Music & Games

Merlin Entertainments teams with Coca-Cola on plastics recycling reverse vending

Image provided by Merlin Entertainments.

June 26, 2023

Merlin Entertainments, a provider of location-based entertainment with over 140 global attractions, will team with Coca-Cola to help protect the planet and reduce plastic waste, according to a press release.

This summer, guests will have a chance of winning VIP experiences at some of the U.K.'s best-known family attractions in exchange for simply bringing along an empty 500-millileter plastic bottle and recycling it at one of the specifically designed reverse vending machines across U.K. attractions.

Since the launch of the initiative in 2019, Merlin has collected and recycled over 100,000 plastic bottles through Coca-Cola designed reverse vending machines and is now offering guests the chance to be part of the action and enter the contest between the July 1 and Sept. 30, 2023. This year the campaign includes 28 reverse vending machines, which will be on site at 11 participating Merlin Entertainments attractions, including Alton Towers Resort, Legoland Windsor Resort, Thorpe Park Resort, Chessington World of Adventures Resort, Warwick Castle, Sea Life aquariums in Blackpool, Birmingham, Brighton and London, The Blackpool Tower and Legoland Discovery Centre Birmingham.

This year, prizes include a VIP behind the scenes tour and experience in Sharkbait Reef by Sea Life at Alton Towers Resort, a VIP Giraffe Feeding Experience at Chessington World of Adventures Resort in connection with the Chessington Conservation Fund, a shark feeding at the Deep Sea Adventure at Legoland Windsor Resort in connection with the Sea Life Trust, plus conquering the 127-foot climb of one of the U.K.'s tallest roller-coasters, The Swarm at Thorpe Park Resort.