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MediaPost Nominates Crane And Visa For Advertising Awards

WILLISTON, SC -- Crane Merchandising Systems, a Crane Co. company, said it has been nominated for MediaPost Digital Out of Home Advertising Awards for the second consecutive year. MediaPost is one of the largest and most influential media, marketing and advertising sites on the Web, providing news, blogs, and directories to help marketing and advertising professionals better plan and buy both traditional and online advertising. Crane was nominated in three 2018 award c...

October 24, 2018

WILLISTON, SC -- Crane Merchandising Systems, a Crane Co. company, said it has been nominated for MediaPost Digital Out of Home Advertising Awards for the second consecutive year.
 
MediaPost is one of the largest and most influential media, marketing and advertising sites on the Web, providing news, blogs, and directories to help marketing and advertising professionals better plan and buy both traditional and online advertising.
 
Crane was nominated in three 2018 award categories:
 
• Financial Services, for marketing campaigns supporting financial service companies
 
• Wildcard, for new entrants
 
• Digital Out of Home Platform Using Location Data, for digital ads in a fixed location
 
Winners will be announced at a ceremony in New York City on Oct. 30 during the Digital Place Based Advertising Association's Video Everywhere Summit.
 
"We are honored by these nominations," said Sharon Peyer, vice-president of business development and media for Crane Connectivity Solutions. "They demonstrate the growing reach of Crane Media Network and its power to influence on-the-go consumers with location-based advertising messages."
 
MediaPost recognized Crane for its work on the Visa Winter Olympics advertising campaign, an omni-channel initiative featuring Olympic gold medalists Chloe Kim and Mikaela Shiffrin and emphasizing the convenience and speed of Visa's "tap to pay" card. The eight-week campaign ran on select Crane vending screens nationwide leading up to and during the Olympic Games.  
 
With Crane Media Network's contribution, the campaign drove approximately 14 million incremental total Visa transactions in vending across corporate offices, plants, hospitals, universities, airports, and various other busy public locations.
 
The Crane Media Network manages advertising campaigns over the air on more than 30,000 screens, helping vending operators and brands grow consumer engagement and sales. Crane said its advertising program has delivered significant results over the past few years and offers the ability to influence more than 12 million consumers monthly in the United States alone.

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