Music & Games

Mattel Adventure Park to open in Arizona

Image provided by Mattel.

November 17, 2022

Fans of Hot Wheels, Thomas & Friends, Barbie and other iconic American toy brands will find plenty of fun and fanfare when Mattel Adventure Park, the first-ever Mattel branded theme park, starts welcoming guests in Glendale, Arizona in 2023, according to a press release.

The entertainment destination will combine names in attractions, amusements and design. Slated to open just south of State Farm Stadium in Glendale, Mattel Adventure Park highlights the full spectrum of the toymaker's portfolio of brands and showcases the contributions of Mattel, Epic Resort Destinations and other industry players.

Chance Rides, a ride manufacturer, worked with Epic to create high-tech coasters and rides based on toys from two Hot Wheels rollercoasters, Hot Wheels Twin Mill Racer and Hot Wheels Boneshaker: The Ultimate Ride, to a fully electric Thomas & Friends train ride.

Additionally, Epic engaged Zamperla, an Italy-based amusement ride company, to add five family-friendly amusement rides.