Vending

Mars Wrigley deploys reverse vending to promote candy container recycling

Image provided by Mars Wrigley.

October 25, 2022

Olyns, a provider of recycling technologies, is collaborating with Mars Wrigley to launch the Sweet Rewards Challenge, a new approach to the collection of plastic candy and gum containers that gamifies recycling, according to a press release.

Beginning this week, individuals in northern California who deposit qualifying candy containers in an Olyns reverse vending machine will have a chance to win thousands of dollars in rewards.

Olyns' plug-and-play RVMs feature a 65-inch HD video display, offering a sustainable way for advertisers to reach consumers in-store. During the Sweet Rewards Challenge, in addition to ads and sustainability messaging, the screen will display slot machine images and winner announcements every time a recycler wins a reward.

The Sweet Rewards Challenge will run at select retailers in the San Francisco Bay Area for a limited time beginning today.