Micro Markets
Mars to launch recycled content packaging
September 28, 2022
Mars Inc. has teamed with Berry Global Group Inc. to launch pantry-sized treats in polyethylene terephthalate jars that include 15% post-consumer resin, according to a press release. The companies will launch the new jars for the M&M's, Skittles and Starburst brands later this month.
The square jars are produced at Berry's manufacturing facility using a single-pellet, food-grade resin to assure a consistent substrate sourced from mechanical recycling.
"We have set an aggressive, science-based strategy to innovate our packaging and this change to 15% PCR for these large-format jars is a significant step towards a more sustainable future," Justin Comes, vice president of research and development, Mars Wrigley North America, said in the press release.
