Vending

Mars to acquire KIND

Image courtesy of Mars Inc.

November 18, 2020

Mars Inc., the candy manufacturer, will acquire healthy snack maker KIND for an undisclosed sum, according to a press release.

The companies plan to create one organization operating across 35 countries, functioning as a distinct and separate business within the Mars Family of Companies.

KIND founder and Executive Chairman Daniel Lubetzky will play a key role in the future development of KIND and will retain an ongoing financial stake in KIND, a majority of which was previously donated to charity to further his philanthropic efforts to build bridges across lines of divide.

Over the past three years, Mars and KIND have partnered to bring KIND into new geographies and categories. As a result of the partnership, KIND has expanded into more than 35 countries, including China, Germany and France, and into eight total categories, including frozen and refrigerated, and has launched new products such as KIND Bark, KIND Frozen Bars and KIND Smoothie Bowls.

Further details of the transaction were not disclosed.