Vending

Limited-time White Peach Red Bull summer edition now available

Photo: Red Bull

April 29, 2025

Red Bull has introduced its Red Bull Summer Edition 2025, featuring a White Peach flavor with hints of citrus peel and floral notes. The limited-time offering is available with and without sugar for the first time, beginning April 28, 2025, according to a press release.

Packaged in magenta 8.4 fluid-ounce and 12 fluid-ounce cans, the beverage contains the same core ingredients as the standard Red Bull Energy Drink. The White Peach Summer Edition will be available nationwide while supplies last.

Alongside the new flavor, Red Bull has launched the Red Bull Athlete Challenge, a fitness initiative encouraging consumers to participate in exercises inspired by Red Bull athletes for a chance to win an unspecified experience.

More details on the challenge can be found on the Red Bull website.