Vending

Liberty Coca-Cola intros new Coke can design to US

Image provided by Liberty Coca-Cola Beverages.

May 2, 2023

Liberty Coca-Cola Beverages has introduced the brand's first sleek 12-ounce aluminium can in the U.S. The products will be available in locations across the New York City market, according to a press release.

"We are excited to be the first bottler to introduce Coca-Cola to the chic sleek can market," Paul Mulligan, co-owner of Liberty Coca-Cola Beverages, said in the press release. "The sleek cans are very appealing and provide a premium and sophisticated packaging that is perfect for our New York market."

The initial production run will be available in Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite and Seagram's Ginger Ale. Liberty Coca-Cola Beverages is the first U.S. Coca-Cola bottler to launch the new cans.

This summer Coca-Cola and Coca-Cola Zero Sugar cans will feature Coke Studio graphics. Coke Studio is a digital global music platform that provides an opportunity for emerging talent to partner, create and deliver music to new audiences.

The cans also include a QR code that consumers can scan to win VIP packages to the Gov Ball NYC in Flushing Meadows Corona Park, June 9 through June 11, along with other prizes. The winners will receive tickets, VIP transportation and hotel accommodations.