Music & Games

LAI Games launches direct-to-consumer business

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March 8, 2023

LAI Games, a manufacturer of location-based entertainment games, has launched ArcadeXR, a reorganization of the company's direct-to-consumer division, which will operate independently of LAI Games and be headed by Shannon Perell, LAI's former chief product officer, according to a press release.

Darren Chia, LAI's chief supply chain officer, will step into the role of managing director of the Singapore studio.

"ArcadeXR will focus on bringing the arcade experience to consumers across new entertainment channels, allowing LAI Games to drive the growth of our games business while continuing to lead the industry in innovation, creativity and operational excellence," Mark Easte, CEO of LAI Games, said in the press release.