August 16, 2021
Kitu Life Inc., the manufacturer of Super Coffee brand products which are marketed to the convenience services industry and other retail channels, has raised its valuation to more than $500 million in a $106 million funding round led by Durable Capital Partners, according to a bnnbloomberg.ca report.
Participants include 7-Eleven Inc.'s venture arm, former Anheuser-Busch President Dave Peacock, LivWell Ventures, the family office of Nutrabolt Chief Executive Officer Doss Cunningham, Boston Beer Co. CEO Dave Burwick, Deep Eddy Vodka, Sweet Leaf Tea Co. co-founder Clayton Christopher and former Amplify Snack Brands Inc. Chief Financial Officer Brian Goldberg.
The company plans to use the funding to improve distribution within convenience and mass retail channels.