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Keurig Expands Revv Extra-Strong Coffee Line Revamps Packaging

WATERBURY, VT -- Keurig Green Mountain is rolling out three new K-Cup varieties of its Revv extra-strong, dark-roasted brews. No Surrender is described as "delightfully smooth and devastatingly strong"; Afterburner is a "rich, smoky, dark-roasted dose of jet propulsion"; and Turbocharger is "an extra bold, robust dark roast of electrifying intensity." "Revv coffee is for all the early risers, all-nighters, daily grinders, and everyone who lives for strong coffee," said Keurig chief brand and beverage of...

September 21, 2017

WATERBURY, VT -- Keurig Green Mountain is rolling out three new K-Cup varieties of its Revv extra-strong, dark-roasted brews. No Surrender is described as "delightfully smooth and devastatingly strong"; Afterburner is a "rich, smoky, dark-roasted dose of jet propulsion"; and Turbocharger is "an extra bold, robust dark roast of electrifying intensity."

"Revv coffee is for all the early risers, all-nighters, daily grinders, and everyone who lives for strong coffee," said Keurig chief brand and beverage officer Scott Moffitt. 

Revv capsules are also sporting new packaging, featuring bold colors, energizing symbols, and the words "strong coffee."

Additionally, the brand is joining forces with Purple Heart Homes, an organization dedicated to providing personalized housing solutions for service-connected disabled veterans. Keurig is making a $50,000 donation to Purple Heart Homes to help renovate several kitchens for disabled veterans in need. It's also designing and donating a coffee corner equipped with Revv K-Cups, a Keurig coffeemaker and accessories in each of those renovated kitchens.