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Keurig Dr Pepper to distribute Polar Seltzer sparkling waters

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August 3, 2020

Keurig Dr Pepper announced an agreement with Polar Beverages provide national distribution to Polar Seltzer sparkling seltzer waters, including Polar Seltzer'ade and SeltzerJR, across all channels through KDP's direct store delivery and manufacturing network, according to a press release.

Polar Seltzer, Polar Seltzer'ade and Polar SeltzerJR brands come in more than 35 varieties. In the second quarter, Polar Seltzer grew retail volume and dollar sales 25% and 27%, respectively, based on IRI. The sparkling water category grew more than 15 percent in retail dollars over the past year.

Polar Beverages will continue to manufacture and distribute its sparkling water in its existing territories, as will select Polar distributors. Polar Beverages will continue to drive marketing, brand and innovation leadership.