October 30, 2023
Keurig Dr Pepper Inc. has signed a distribution agreement with Grupo PiSA to market its Electrolit hydration beverage across the U.S., according to a press release.
The partnership extends KDP's portfolio into sports hydration.
Electrolit, a Mexican brand, entered the U.S. market in 2014 and became a top-five trademark in the sports hydration category.
KDP will sell and distribute Electrolit in the majority of its company-owned direct store distribution territories and across all channels of trade.