Vending

Keurig Dr Pepper teams with Red Bull in Mexico

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October 6, 2022

Keurig Dr Pepper Inc. has teamed with Red Bull to sell and distribute Red Bull in Mexico, according to a press release.

The sales and distribution partnership provides KDP with exclusive rights to distribute Red Bull Energy Drink products across independent retailers such as kiosks, grocery, convenience and pharmacy, as well as the wholesale, regional key account and on-premise channels in the country, with some exclusions.

The partnership also provides the company with the option to distribute future ready-to-drink beverage products that Red Bull may launch in Mexico.