Coffee Service

Keurig Dr Pepper signs distribution pact with Nutrabolt

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December 8, 2022

Keurig Dr Pepper Inc. has signed a sales and distribution agreement with Nutrabolt, a provider of energy drink brands, according to a press release.

Nutrabolt brands include C4 Energy, C4 Pre-Workout and Xtend.

KDP will sell and distribute C4 Energy in the majority of KDP's company-owned direct store distribution territories. Nutrabolt will continue to distribute C4 Energy directly or through its existing distribution network to the specialty, health club and fitness channels and will continue to work with some of its existing beverage distributors in certain markets.

KDP will make a cash investment in Nutrabolt of $863 million, or approximately $740 million net of anticipated cash tax benefits, in exchange for preferred equity with a 5% annual coupon paid in cash or in-kind. The investment provides KDP with an ownership stake of approximately 30%, making KDP the largest investor in Nutrabolt behind its founder, chairman and CEO Doss Cunningham.