Coffee Service

Keurig Dr Pepper boosts DSD network in Texas, Louisiana with 2 acquisitions

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November 24, 2020

Keurig Dr Pepper will acquire the manufacturing, sales and distribution rights to KDP owned and licensed brands in 37 counties in east Texas and northern Louisiana, having reached agreements with The Red River Beverage Group and The Made-Rite Co. to acquire those rights, according to a press release.

The acquisitions give Keurig Dr Pepper access to 1.5 million consumers, and moves brands such as Canada Dry, A&W, 7UP, Sunkist, Snapple, CORE and Bai into KDP's company owned direct-store-delivery operations, beginning February 2021.

In seven of these counties, the Dr Pepper brand will also move into the KDP DSD network.

KDP has DSD operations in adjacent counties and will expand service into the acquired territory, with open positions and job requirements being discussed with interested employees at Red River Beverage Group and Made-Rite.

Terms of the agreements were not disclosed.