Foodservice

Kepak Foods launches ‘Grab a Bite’ brand for out-of-home food sector

Photo: Kepak Group

March 18, 2025

Kepak Foods Division has introduced "Grab a Bite," a brand designed to provide hot, ready-to-serve food options for the out-of-home market, according to a press release. The range aims to simplify operations for food service providers by offering fully assembled, frozen products that can be prepared through a "Thaw, Heat, and Serve" process, minimizing labor and waste.

The initial product line focuses on popular burger variants, including The Barbecue Chicken Burger, The Classic Cheeseburger and The Morning Sausage and Cheese Muffin, capitalizing on research indicating burgers as a top-selling food-to-go item, particularly during breakfast and lunch. Kepak plans to expand the product range later this year.

"We are excited to announce the launch of 'Grab a Bite' into the Out of Home market," Brian Farrell, Kepak Foods Division CEO, said in the release.

"Consumers are increasingly demanding no-compromise food offerings at a time and place that suits them whilst operators are under increasing pressure from the cost of doing business, particularly the availability and cost of labour. We saw a gap in the market to make great tasting hot food that can be prepared easily by operators. Grab a Bite sets a new standard of quality in the market and has been thoroughly researched. Its development has leveraged Kepak's food to go operational expertise, its market leading expertise in the production and assembly of Burgers and Hot Sandwiches and a significant R&D effort."

The "Grab a Bite" range is designed for versatility, compatible with hot vending machines and heat-and-serve concepts. Its simplicity aims to cater to all skill levels and reduce health and safety risks. The products can be cooked in their packaging using various methods, including combi ovens, high-speed ovens and microwaves.