Vending

Kellogg to split into snack, cereal companies

Image: Adobe Stock.

March 16, 2023

Kellogg Co. plans to separate into two public companies focused on global snacking and North American cereal, according to a press release. The names will go into effect in connection with the spin-off of the North American cereal business, which Kellogg intends to complete by the end of 2023.

While the company names will change upon spin completion, the "Kellogg's" brand will remain on product packaging of both companies around the world.

The global snacking, international cereal and noodles, plant-based foods and North American frozen breakfast business will be named Kellanova. Kellanova will have a portfolio of brands including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR and Eggo.

Kellanova will also steward a suite of cereal brands, including Kellogg's, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops and Crunchy Nut, among others.

The North American cereal business will be named WK Kellogg Co., including Kellogg's, Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi and Bear Naked.

Kellanova will trade on the New York Stock Exchange under the ticker symbol "K." Ticker and exchange information for WK Kellogg Co will be announced in the coming months.