News

Kar's Nuts taps Campbell Soup’s Jennifer Bauer as CMO

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April 20, 2020

Jennifer Bauer

Kar's Nuts, a manufacturer of snacks under the Kar's, Second Nature and Sanders Fine Chocolatiers brands, has named Jennifer Bauer chief marketing officer, according to a press release.

With more than 17 years of marketing experience with consumer-packaged goods companies, she has joined Kar's from Campbell Soup Company, where she most recently served as vice president of marketing on the snack brands Snyder's of Hanover Pretzels, Snack Factory Pretzel Crisps and Lance Crackers.

Bauer previously held marketing leadership roles at Snyder's-Lance and Diamond Foods, where she worked on the Pop Secret, Emerald Nuts and Diamond of California brands. 

Image courtesy of LinkedIn.