Micro Markets

Jones Soda offers ‘Unsung Heroes’ limited edition drinks

Image courtesy of Jones Soda Co.

January 22, 2021

Jones Soda Co., which provides craft soda, has introduced a limited-edition, eight-bottle "Unsung Heroes" collection to pay tribute to some of 2020's most inspiring private citizens, according to a press release.

The collection, which features photographs of various people or groups who took extraordinary steps to help others during a difficult year, will be available to the convenience store channel in addition to retail, company spokesman Jim Capalbo told Vending Times.

Examples of unsung heroes include a small California restaurant that provided hundreds of meals to the 2020 Glass Fire evacuees and first responders, a firefighter at the Skyxe Saskatoon International Airport, and a nonprofit organization that has delivered 55-gallon barrels of clean, potable drinking water to remote areas of the Navajo Nation since the COVID-19 pandemic began.

The series is appearing on Jones Green Apple Soda bottles in both the U.S. and Canada with a total print run of 500,000.

In addition, consumers can use Jones' custom label program to order personalized bottles spotlighting the unsung heroes in their own lives, complete with the Unsung Heroes logo and the uploaded photo of their choice. They also can nominate their personal unsung hero by submitting a photo to the Jones photo gallery for possible inclusion on a future Jones bottle.

For an update on how the coronavirus pandemic has affected convenience services, click here.